Discover the highs and lows of 2024 for paper&stuff, from record-breaking sales and creative challenges to valuable lessons in resilience, experimentation, and growth. Learn how this year shaped a clearer, more intentional vision for the future.

Discover tips and insights from my recent adventure at NY Now, a premier wholesale trade show. Learn how to design the perfect booth, engage with potential buyers, and make the most out of your trade show experience. From creative booth setups using cost-effective materials to mastering post-show follow-up strategies, this blog post is packed with valuable advice for business owners looking to showcase their products and boost their brand visibility. Maximize your trade show success with these proven strategies and lessons learned from my sixth trade show journey.

In this blog post, we take a journey through the ups and downs of 2023 as a small business owner. From celebrating milestones and adapting product offerings to embracing customer love and navigating the challenges of paid advertising, this recap offers valuable insights and lessons learned. Join us as we reflect on the triumphs, setbacks, and growth that define the small business experience. Whether you're a fellow entrepreneur or simply curious about the behind-the-scenes of running a business, this post is filled with tips, anecdotes, and a sprinkle of magical metaphors. Get inspired, learn from our experiences, and discover the joys and challenges of the small business journey.

In this blog post, I reflect on the highlights and insights gained in 2021. From surpassing revenue goals to expanding the retailer network and exploring new territories, it has been a year of growth, challenges, and valuable lessons. I share some of my proudest moments and offer insights and tips to help fellow small business owners thrive.

Starting my greeting card business has taught me several valuable lessons. Being open to change, taking risks, starting slowly, iterating for breakthroughs, and seeking advice and networking with other business owners are all essential to success. I have learned that trial and error is a natural part of the process, and I need to be patient, hardworking, and persevering to turn my passion into a thriving business.

This is the story of how I accidentally stumbled into selling wholesale after applying to the National Stationery Show, thinking it was just a small craft market. (Spoiler: it’s not.)