Starting my greeting card business has taught me several valuable lessons. Being open to change, taking risks, starting slowly, iterating for breakthroughs, and seeking advice and networking with other business owners are all essential to success. I have learned that trial and error is a natural part of the process, and I need to be patient, hardworking, and persevering to turn my passion into a thriving business.

This is the story of how I accidentally stumbled into selling wholesale after applying to the National Stationery Show, thinking it was just a small craft market. (Spoiler: it’s not.)