Explore how the 36th Louie Awards used a scalable branding system and bold typography to create a memorable visual identity. See how cohesive color, intentional layout, and flexible design principles came together to celebrate greeting card artistry in a standout event branding case study.

In this blog post, we delve into the concept behind the branding of the 35th Annual Louie Awards. With the goal of expanding and pushing boundaries, the design team embarked on a mission to create a design system that pays homage to the event's history while generating excitement for a new generation of Louies. This blog post takes you behind the scenes of the creative process and highlights the captivating patterns, vibrant color palette, and overall design that will make this year's Louie Awards an unforgettable experience.