As a product-based business owner and graphic designer, I often need to focus on design work, and product photography sometimes becomes a nice-to-have that doesn't always get done. Setting up a mini photo studio can be quite challenging, time-consuming, and require expensive equipment and software. That's why I started building Photoshop mockups.

In this blog post, I reflect on the highlights and insights gained in 2021. From surpassing revenue goals to expanding the retailer network and exploring new territories, it has been a year of growth, challenges, and valuable lessons. I share some of my proudest moments and offer insights and tips to help fellow small business owners thrive.

Starting my greeting card business has taught me several valuable lessons. Being open to change, taking risks, starting slowly, iterating for breakthroughs, and seeking advice and networking with other business owners are all essential to success. I have learned that trial and error is a natural part of the process, and I need to be patient, hardworking, and persevering to turn my passion into a thriving business.

This is the story of how I accidentally stumbled into selling wholesale after applying to the National Stationery Show, thinking it was just a small craft market. (Spoiler: it’s not.)