Discover the bold evolution of the 36th Louie Awards branding, a typography-driven event design system that celebrates greeting card artistry, craftsmanship, and innovation. Learn how scalable branding, cohesive color palettes, and intentional design elevate the Louie Awards' visual identity.

In this blog post, we delve into the concept behind the branding of the 35th Annual Louie Awards. With the goal of expanding and pushing boundaries, the design team embarked on a mission to create a design system that pays homage to the event's history while generating excitement for a new generation of Louies. This blog post takes you behind the scenes of the creative process and highlights the captivating patterns, vibrant color palette, and overall design that will make this year's Louie Awards an unforgettable experience.